September 8, 2022

Vermont Startup Aims to Use Strength in Numbers to Become One-Stop Local Online Shop

(Originally published at WCAX)

Vermonters each year spend hundreds of millions of dollars on online shopping. That’s money that largely leaves the state and doesn’t come back. But a local startup is looking to change that and keep those dollars here while allowing shoppers the convenience of a one-stop shop. And they’re taking a big step this month.

Myti’s website aims to make shopping locally as convenient as using a major online retailer. You select your Crocs from Lenny’s Shoe and Apparel, your glassware from AO Glass, and your plates or cups from Homeport and put them in your cart. Then you pay in one transaction, and for a small fee, Myti collects them from retailers and delivers them directly to your home.