[Originally published by Vermont Business Magazine, October 2023)
Myti welcomes new finance and business operations manager
Connor Greenbaum, former senior probate consultant and team lead at Trust & Will in San Diego, has joined the Burlington-based online shopping platform Myti as finance and business operations manager. In his new role, Greenbaum will manage operations for Myti’s people, finance and community teams, and support and advise operations across product, logistics and marketing.
“Connor adds a deep understanding of go-to-market strategy and operations to our team, making us even stronger and better positioned to change the landscape of online shopping in Vermont,” said Myti founder and Chief Visionary Officer William Calfee. “We will continue to build out our teams and services at Myti in order to better support our independent shopkeepers and provide even more options to shoppers.”
In his previous role at Trust & Will, Greenbaum implemented an operating plan across his division that led to a doubling in net revenue and a 50% increase of average order value. He is a graduate of the University of Vermont.