September 26, 2022

First Test for Vermont Startup Aiming to Take On Online Retail Giants

(Originally published at WCAX)

A Burlington startup that aims to take a bite out of online e-commerce giants had a mighty big showing in beta testing.

Dozens and dozens of boxes are loaded one by one into electric cars next to Hula in Burlington. Each one contains products from local retailers purchased during startup Myti’s beta test last week.

“We had an amazing turnout from the beta shoppers. About 400% of what we expected to do in dollar volume,” said Bill Calfee, who owns Myti.

Myti aims to make shopping online at local retailers easy. The inventory from businesses that take part is available online on Myti’s site for customers to search and add to their carts. Customers can buy from multiple stores in the same transaction with the items delivered by Myti to their door for a few bucks.